Amino Health
Amino Health is a platform that connects people with healthcare, helping users navigate the complex web of resources and providers to get the care they need. To accomplish this, Amino partners with a variety of partners. This means it’s both a B2B as well as a B2C platform, and requires design materials for all steps of the way. From educational and sales Ebooks, to end-user white-labeled emails, to Amino-branded posters, flyers and social media posts, I crafted engaging design solutions.
Above is a sampling of pages from several long-form Ebooks I designed in collaboration with the marketing team and copywriters. I designed the infographics, expanded on the existing Amino Ebook style guide, and sourced new on-brand stock photography. These Ebooks were intended for digital distribution and digital consumption, with navigable links throughout. I utilized infographics, callouts, quotes, statistics, photography, and illustration to break up the long text format and keep the document visually interesting and engaging. The visuals help to communicate and illustrate the complex and detailed information contained in the Ebooks.
Above are some flyers and posters that I created for the marketing team. The flyer on the bottom left is a white-label design for the State of New Jersey which is part of a coordinated content package, including a matching email and social media graphic. The others here are in the Amino branding, some to be distributed to consumers, and others to partner companies.
These are some emails that I designed, some mobile designs on the left, and desktop views on the right. When designing, I make sure to plan for both mobile and desktop views. When specific educational emails required it, I created new icons that were consistent with the Amino icon library that spoke to the precise context required - here, icons for blood sugar and cholesterol were created for this email. After mocking up the designs in Figma, I built them in the email client, so that the emails could be responsive and utilize live text in order to be as accessible as possible. The 4 emails on the right were designed as part of a email template project, so contain placeholder content. I also created an illustration for the Amy persona, featured in the signature section of the email. These templates were handed off to the developer team to be coded and used inside the email platform by the marketing team as-needed.
Logo: RISC internal sub-brand
I created logos for Amino's internal department, RISC (Risk, IT, Security, and Compliance). We wanted the design to communicate security, confidence, trust, privacy, and make users feel that the team at Amino is “taking it seriously,” to put it plainly. It was intended be used in both internal and external-facing slides, swag, and other materials. In concepting, it was important that the logo for RISC was clean, simple, and consistent with the Amino brand, without upstaging the Amino logo, as they would also be used in combination, or a logo lockup. While the Amino branding is transparent and light and friendly, we needed the RISC logo to feel a bit heavier and serious in order to speak to security. I explored some ideas first in pen and paper sketches, we went through 4 rounds of review, exploring variations and concepts, refining the direction as we went before landing on these two options. The RISC team went with the tri-color design below.
